HONG KONG – PACIFIC PLACE
Isabel Marant opens the doors to her eponymous store in Hong Kong, on June1st, 2018.
Located in Pacific Place mall the boutique offers a unique design aesthetic – drawing inspiration from the 1960s French expe?rimental movement, characterized by self-expression, imagination, durability, and experimentation. With a care for authenticity, Isabel Marant and her studio conceived a warm and comfortable space that respects the spon?taneous and flow spirit of the brand.
Mirroring the artful sophistication and pioneering spirit that defines the French designer’s aesthetic, this brand-new concept has been developed by Marant’s studio in close interaction with a group of talented young European designers and artisans. All sharing the same passion for contrasts, happy tensions and subtle imperfection creating a specific approach of an intimate luxury - a luxury that is personal.
Opened to the world, turned towards other horizons and other types of savoir-faire, Isabel welcomes in her cabinet de curiosi?tés, with pieces of design that remind her travel souvenirs. Snuggled up on a fluffy Berber sofa sur?rounded by a forest of hand carved Oregon pine podiums and rocklike textured corked tables. Isabel Marant’s wardrobe seems to come from a suitcase that spills open to share its treasure. Roaming as if life were lived on the road.
Capturing the zeitgeist, in a creative and joyful spirit, Isabel plays with the space as she would play with her own clothes. Cutting out patches from the ceiling – as if they were dress patterns. Accessory walls get in and out, in a radiant game, playing with volumes, light and shadows. Lucky charms, lucky clothes. Everything rolls, everything flows.
Say Isabel Marant, think Parisian flow. Having founded her label in ’94, she instantly became renowned for her pioneering and cosmopolitan spirit bringing self-affirmation and feel good effect to her dégaine… To do so, ever since her launch, she has been trying on each garment before it leaves her studio to ensure everything works in the everyday life of a real woman.
The designer, who opened her first boutique in Paris in the late nineties, will now have 28 stores open across the globe and will continue to expand her network to Milan, Rome, Barcelona, Beijing within 6 months. This new Hong Kong based location will house the main line, a selection of the casual and affordable Isabel Marant Etoile collection, and her line of handbags and shoes.
“I design clothes for women who want to have style while keeping their own personality. The kind of women who remain genuine but who are stamped with a hidden and remote sophistication.” --- ISABEL MARANT
About ISABEL MARANT
Known for her Parisian maverick-chic aesthetics, the designer has an iconoclastic freewheeling approach to life, as well as her popular creations, from lace dresses and embroidered patterns to lean silhouette. ISABEL MARANT started designing accessories in 1989 and launched her full ready-to-wear independent brand five years later. The label has risen from cult status to international commercial big hitter, becoming a favorite among fashion celebrities and fashion editors.
Founded in 1992, ImagineX Group is Asia’s leading retail, brand management and distribution company with unrivalled market coverage in Greater China. A pioneer of the region’s luxury market, ImagineX Group was the first to introduce luxury brands such as Salvatore Ferragamo, Gucci, Prada and Cartier to China more than 25 years ago. Building luxury, designer and premium contemporary fashion, beauty and lifestyle businesses with an entrepreneurial approach and the passion of a brand owner, ImagineX Group represents and manages international brands including Salvatore Ferragamo, Marc Jacobs, 3.1 Phillip Lim, Club Monaco, alice + olivia by Stacey Bendet, Scotch & Soda, Tory Burch, Isabel Marant, Paul Smith, TUMI, Agnona, ba&sh and Golden Goose Deluxe Brand, etc. The portfolio also includes lifestyle and beauty brands including Aveda, Jo Malone London, Apivita and Natura Bissé.
ImagineX Group creatively positions its brands, staying true to their DNA while ensuring local relevance, and leverages the company’s market intelligence, robust infrastructure and partnership network to build critical mass. It offers multiple partnership formats for long-term growth in Greater China and Singapore including joint ventures, franchise, distribution, management services and e-commerce. Its brand portfolio speaks to the luxury and designer customers while also appealing to the booming aspirational middle market.
ImagineX Group currently operates more than 220 points of sale across over 239,800 square feet in 20 cities in China, Hong Kong, Macau, Taiwan and Singapore and has offices in Hong Kong, Shanghai, Beijing, Chongqing, Macau, Taiwan and Singapore.